I'm an endlessly curious writer, copywriter, copyeditor, and marketing consultant.
I help clients find their voice for any project.
I helped craft promotional copy for in-store display and branded swag prizes. I also helped develop the prize offerings.
I took inspiration from social media trends when selecting prizes that would both appeal to the target AND deliver on thematic elements from the brief.
This promotion ran in-store in Ohio and California retailers for Valentine's Day 2022.
As a writer, I tried to incorporate both brand identities into every line.
I wrote some preliminary copy to help present and sell the partnership through key visuals. I wrote the copy for the sell sheet that was used with retailers, copy for the in-store display, and copy for the promotional "neck-hanger" used on wine bottles in-store.
One of my lines was even used in the first sentence of the social caption below:
We created this promotion to bring Kinder Bueno into the world of streaming.
I crafted the promotional copy used for the key visual and in-store on-display.
I also helped structure the prize list.
I dug deep into social media, particularly the #tiktokmademebuyit trend to discover what sort of streaming-related prizes our target wanted.
