Austen Travis
I'm an endlessly curious writer, copywriter, copy editor, and marketing consultant.
I think in synthetic and empathetic ways.
Tic Tac knew that Travis Barker loved their Orange flavor, so when he made the Instagram post below, we sprang into action.
We compiled a box of holiday Tic Tac swag we created, some drumsticks, and of course, Orange Tic Tacs. We wrapped the box in stickers using microcopy that I knew would grab Barker's attention ("Give the Drummer Some," in reference to James Brown's famous line on The Funky Drummer, and the title of Barker's first solo album).
He posted a picture of the mailer on his Instagram story 4 days later.
