Tic Tac knew that Travis Barker loved their orange flavor, so when he made the Instagram post below, we sprang into action.
We compiled a box of holiday Tic Tac swag we created, some drumsticks, and of course, orange Tic Tacs. We wrapped the box in stickers using microscopy that we knew would grab Barker's attention.
He posted a picture of the mailer on his Instagram story 4 days later.