Austen Travis
I'm an endlessly curious writer, copywriter, copyeditor, and marketing consultant.
I help clients find their voice for any project.
I was part of a team that concepted and executed a PR mailer for Tic Tac that leveraged the headlines of congressional hearings about so-called "Tic Tac UFOs" in summer of '21.
I provided copy and microcopy that was used for the PR mailer, social posts, and promotional patches. Our team sent these to influencers, pilots being interviewed about their "Tic Tac UFO" sightings, and celebrity personalities like Bill Nye.
The last step of this activation involved sending some of the consumer messages "into space." This part of the project generated a decent amount of earned media, so I included some of those links at the bottom.
