Austen Travis

I'm an endlessly curious writer, copywriter, copyeditor, and marketing consultant.   


I help clients find their voice for any project.

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Medium •

NFTs Present Intriguiging Future Opportunites for Creatives

In the last few weeks, you may have heard about NFTs in the news or on social media. If you happened to Google “what are NFTs?” you may have even read some publications’ recent, frantic articles, researched and written within a few hours. If you haven’t, “NFTs” are “non-fungible tokens.” In the financial world, “non-fungible” assets are those that can’t be traded or exchanged for something of equivalent value, so in sh
Medium •

How Much Will I Make From TikTok Royalties?

How Much Will I Make From TikTok Royalties? I learned the insignificance of TikTok plays for music royalties after one of my tracks was featured in multiple TikToks totaling over twenty million “views” or “spins.” In early May of 2020, I realized that one of my tracks had been viewed on TikTok over 20 million times in the prior four months. As you would expect I was surprised, doubtful, elated, cautiously optimistic, then finally cynical about what sort of royalties might follow. Most musician
Code 3 Records •

3 Ways You Are Missing Out On Your Music Royalties—And How To Fix It!

1. Most Musicians aren’t familiar with the music business terminology or concepts they need to be. 2. Most musicians don’t know where to find their song metadata or what to do with it. 3. Most musicians are unaware of what the royalty collection agencies are, and what they collect. There is a tremendous amount of confusion today about how musicians get music royalties from having their work played, purchased, or streamed online. Most artists tend to think only as far as registering their musi

EXPAND YOUR BRAND’S ONLINE PRESENCE FOR RELEVANCE AND LONGEVITY

Though many entrepreneurs read and talk frequently about how rapidly the digital world evolves, how many brands are truly building their marketing and online strategies around that as a guiding principle? Developments and updates in recent years with apps such as Instagram and Facebook, and even the often-dependable Google search engine, have taught us that brands can feel the tweaking of algorithms suddenly and acutely, as business owners who come to expect a certain level of engagement on thei